Academy  /  The 30 Day Track

Thirty days. One clear path.

A short lesson and one action step a day, from your first camera settings to your first paid real estate shoot. Most days take about an hour.

Read Day 1 free

30 lessons4 phase checksCopy and send scriptsThe PDF to keep

Thirty days, four phasesI  II  III  IV
Before Day 1

The foundations, in six short reads.

The big picture you come back to all month: how to think about the business, the gear you need, who edits your photos and what to charge.

Think like a business owner

You're not just taking pictures; you're running a professional marketing service for real estate agents.

The lean gear setup

You don't need expensive equipment to start, just a few tools that let you shoot sharp, wide, bracketed photos.

Your next day delivery system

Outsource your editing so your time goes to shooting and finding clients, with finished photos back fast.

Launch pricing and delivery

Start with simple introductory prices to win your first yes, then move to standard pricing after 3 to 5 shoots.

Building confidence

A few low pressure practice shoots let you make your mistakes before anyone is watching.

The real estate lifecycle

Every client you book moves through the same six stages, from first message to repeat booking.

The full syllabus

What you do, day by day.

Four phases. Each one ends with a short check so the important parts stick.

Camera mastery and your first dry run

Days 1 to 7

Set up your camera, learn the rules of composition, and run your first full practice shoot through a professional editor.

  1. 01Dial in your settingsFREE
  2. 02The three rules of composition40 MIN
  3. 03Your first dry run: interiors60 MIN
  4. 04Your first dry run: exteriors45 MIN
  5. 05The outsourcing test40 MIN
  6. 06Review and organize40 MIN
  7. 07Your first week review20 MIN
Camera mastery check. 6 questions to close out this phase.

Portfolio expansion and twilight practice

Days 8 to 14

Shoot an unfamiliar home and a real twilight, build your master portfolio, and set up a delivery system that gets you paid before download.

  1. 08Book your second dry run30 MIN
  2. 09Your second dry run: the full property100 MIN
  3. 10Review and the client reveal40 MIN
  4. 11Your real twilight shoot55 MIN
  5. 12Twilight edit and your master portfolio55 MIN
  6. 13Paywall and pricing setup55 MIN
  7. 14Your two week check in20 MIN
Portfolio and twilight check. 6 questions to close out this phase.

Client acquisition and outreach

Days 15 to 21

Build a list of local agents, reach them by text, Instagram and Facebook groups, and follow up until the first yes.

  1. 15Your ideal client and your first list55 MIN
  2. 16Send your first messages55 MIN
  3. 17Follow up and refill the pipeline55 MIN
  4. 18Instagram outreach70 MIN
  5. 19Reach 100 agents55 MIN
  6. 20Your first yes and scheduling40 MIN
  7. 21Facebook groups and your three week mark55 MIN
Client outreach check. 6 questions to close out this phase.

Fulfillment, delivery and your weekly rhythm

Days 22 to 30

Run real shoots, deliver behind a paywall the next day, earn reviews and referrals, and settle into a weekly routine for finding and keeping clients.

  1. 22The pre shoot protocol55 MIN
  2. 23Shoot day55 MIN
  3. 24Delivery and the paywall55 MIN
  4. 25Reviews and referrals55 MIN
  5. 26The follow up rhythm and weekly pipeline review50 MIN
  6. 27Your next shoots and standard pricing50 MIN
  7. 28Business basics50 MIN
  8. 29Your weekly operating system50 MIN
  9. 30Graduation40 MIN
Delivery and rhythm check. 6 questions to close out this phase.
What you need

A lean kit, and about an hour a day.

A camera that brackets

Any modern camera with interchangeable lenses and auto exposure bracketing.

An ultra wide lens

16mm on full frame, or 10 to 14mm on a crop sensor. An 18mm works to start.

A sturdy tripod

Sharp, aligned brackets need a camera that does not move. Spare batteries and cards too.

A pro editing team

You shoot, they edit, and photos usually come back by the next morning. Day 5 walks you through choosing one.

Two or three homes to practice in

Yours, a friend's or family's. That is where your first portfolio comes from.

Your phone

Lessons, scripts and cheat sheets all work on your phone, on site.

The FRAMElogic appPlanned for early 2027

Never alone on a shoot.

Stuck at a house? Post a photo in “Emergency: I’m on a shoot” and get help from coaches and members while you are still there. Founding members get the app first.

See the app

An early design of the app: a member posts a photo from a living room with blown out windows in the Emergency: I’m on a shoot channel, and a coach replies with the fix.

Two ways in

Take the track on its own, or with the founding extras.

The course

30 Day Launch Track

$47one time
  • 30 daily lessons with action steps
  • Scripts, checklists and phase checks
  • Field cheat sheets and the PDF
The founding class Best way to start

Founding Member

$147one time
  • Everything in the Track
  • The app the day it opens, with help on every shoot
  • A Foundations class seat ($150)
  • The members community and coaching replays

Want it for life? See Founding Lifetime

Questions

About the track

Is it video or reading?

Each day is a short written lesson built for your phone, with scripts, checklists and tables you use on the spot. Founding members also get about five hours of recorded coaching sessions with real students.

Can I go faster or slower?

Yes. Every lesson is open from the start, and your progress saves as you go. Thirty days is a pace that fits around a job.

Do I get the PDF too?

Yes. The Launch Track PDF and the field cheat sheets are in your account to download and keep.

What happens after Day 30?

You keep the track for good. Next, the Saturday classes pick up: Acquisition to fill the calendar, then Revenue Multiplier and Scaling as the business grows.