The FRAMElogic appPlanned for early 2027

The whole academy, in your pocket.

A real app for iPhone and Android with your 30 Day roadmap, the Photographer Toolkit, your classes and replays, the shop and a community that has your back on every shoot. Founding members get it first and help shape what goes in.

See help on a shoot

iPhoneAndroidNative notifications

Early designs of three app screens: Learn, with the 30 Day Track and the Saturday classes; Home, with your current goal, the 30 Day roadmap and a button for help on a shoot; and the community feed with a critique post.

Early designs. The app is planned for early 2027, and founding members help shape it.

Emergency: I’m on a shoot

Stuck at a shoot? Fix it before you leave.

Post from the house, and our coaches and the community help you while you are still standing in the room. The moment that used to mean a reshoot becomes a fix.

At the house.

The windows are blowing out, the agent walks through at five, and nothing you change on the camera fixes it.

Post it.

Open the “Emergency: I’m on a shoot” channel, add a photo and ask. Your post reaches our coaches and the community with a native notification.

Fix it before you leave.

Coaches and members reply with settings that work. You reshoot, mark it solved and drive home with the photos the agent needs.

An early design of the channel: Jordan posts a living room photo where the windows are blown out and asks whether to use a darker bracket or flash. Dana, a coach, replies to keep the tripod in place and add two darker brackets at 1/250 and 1/1000. Riley, a member, suggests five frames two stops apart. Jordan marks it solved while still at the house.

An early design of a lock screen with the replies arriving as notifications.

Help finds you.Native notifications on iPhone and Android, so the answer reaches you with your phone in your pocket.

Early designs. The app is planned for early 2027, and founding members help shape it.

The Photographer Toolkit

Every answer you need, on site.

Pricing, messages, checklists and settings, laid out for the moment you need them. Try the pricing calculator.

Quote a home

Example
2,200 sq ft
Add on
Your twilight price
Example quote $130 Full coverage photos, 1,501 to 2,500 sq ft

Example numbers from the launch pricing in the 30 Day Track: $100 up to 1,500 sq ft, $130 up to 2,500, $160 up to 3,500 and $190 up to 4,500, then $30 for each additional 1,000 sq ft. A real twilight commonly adds $150 to $250.

An early design of the pricing calculator in the app. It follows the example above.

Inside the toolkit

Pricing calculator

Quote any home by package and square feet.

Message templates

Outreach and follow up, ready to copy and send.

Good and bad examples

Room by room, so you know what agents want to see.

Photoshoot checklists

Before you go, on site and after you leave.

Camera settings

HDR photos and video, ready when you set up.

Lookbooks

Finished listings to study before a shoot.

Gear guides

What to buy, what to skip and what can wait.

Troubleshooting

Fixes for the problems that stall a shoot.

The community

People who know the work, in the app.

Post a photo for critique, ask a question, learn something new or talk shop in the chat rooms. Today the community is a private Facebook group for founding members. When the app opens, it moves inside.

AveryCritique · Kitchen

First paid shoot tomorrow. Is this corner angle working, or should I go straight on?

A white kitchen photographed from the corner, marked up with three critique notes
DanaCoach
  1. Verticals. The camera is level, so the fridge and the cabinet edges stand straight.
  2. The window. One darker bracket kept the view outside instead of a white square.
  3. Camera height. Chest height shows the island top without looking down on it.

The angle works. Shoot it this way tomorrow.

An early design of the chat rooms: the Emergency: I’m on a shoot channel at the top, rooms for critique, questions, education, editing and gear, and mentor access.

Critique, Question, Education

Three tabs in one feed. Post a photo and get notes marked right on it.

Chat rooms

Rooms for editing, gear and the questions that come up between shoots.

Help on the shoot

The “Emergency: I’m on a shoot” channel, pinned to the top for the moment you need it.

Mentor access

Ask a mentor when you want an experienced eye on your work or your next step.

Courses and classes

Your track, your classes, every replay.

The 30 Day Track with your progress, training modules, the Saturday classes from REP 101 to REP 401 and their replays, in one place.

  • Lessons and training modules
  • Saturday classes and your seats
  • Class and coaching replays

An early design of a class replay in the app, with chapters for hour one, the playbook, and hour two, the hot seat.

The marketplace

The shop, inside the app.

Photo courses, LUTs, presets and templates, a tap away from the shoot you are editing. Founding and lifetime members pay less on most products.

  • Presets and LUTs
  • Templates for listings and posts
  • Short photo courses

An early design of the shop in the app, with presets, LUTs, templates and short courses.

Founding members first

Get the app first. Help shape it.

Founding members get the course, the community and a live class seat today, and the app the day it opens. Founding prices end January 15, 2027.

Pay once, keep everything

Founding Lifetime

$297one time

For anyone who wants in for good.

  • The app for lifeNever a monthly fee
  • 20% off every Saturday class, for lifeEvery class on the ladder, every time
  • Everything in Founding Member

For the first 50 members

Founding prices end in
00days
00hours
00min
Founding MemberFor the first 100 membersFounding LifetimeFor the first 50 membersLast dayJanuary 15, 2027

Compare every option on the founding offer page.

Questions

About the app

When does the app open?

It is planned for early 2027. Founding members get it first. We’ll email you the day it opens, and your account carries straight over.

If it has not opened by June 30, 2027, any founding member can ask for a refund of everything they paid above the price of the 30 Day Track.

Which phones will it work on?

It is planned as a real app for iPhone and Android, with native notifications, so a reply to your post reaches you even with the app closed.

Where is the community until then?

A private Facebook group for founding members. When the app opens, the community moves into the app.

What does the app cost?

Founding Member includes the first 12 months of the app from the day it opens. After that it is $15 a month, locked for as long as you stay, even though the public price will be $20. Founding Lifetime never pays a monthly fee.